If you are starting an eldercare business, or refocusing your company so that you have more one-on-one time with senior clients, you will need a reliable and presentable automobile. Here are some things to consider:
Lease vs. Buy: A lease is a good way to get more care for the money. Your accountant (or last year's TurboTax program) can give you tips about how to write off at least part of your car payment (plus gas, maintenance, etc.). While you're shopping around, you might also ask your accountant about any tax benefits that might result from purchasing a hybrid or other fuel-efficient vehicle.
Insurance: It's a good idea to speak with your auto-insurance agent. Let your agent know that you will be using your new car for business purposes, which will include transporting clients in the car. Your agent will advise you on the proper insurance riders that will need to be added to your policy. These riders are typically not too expensive, plus they can be written-off on your business taxes, and will relieve you from liability in the case of an accident.
How fancy is too fancy? Yes, you want a car that gives the impression that you are a reliable professional, but don't go too overboard. You don't want your clients to think you're blowing all your money on opulent transportation. Instead, it is more important that the car is easy to enter and exit, particularly if your clients have limited mobility. Make sure that there is room either in the backseat or the trunk for durable medical equipment -- even though walkers and wheelchairs typically fold down, they're still bulky and awkward to handle and lift. Also, cars with leather or leather-like seats are generally easier to slide into than cars with plush fabric. You'll want to make sure your automobile is ergonomically situated for you and your clients!
Jim Ferry is the author of How to Start a Home-Based Senior Care Business
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